Welcome to SASSI
SA Self Storage Investments (“SASSI”) identified an opportunity to develop self storage facilities in South Africa in 2005. After a highly successful first development in 2006 of its Edgemead property in Cape Town and the creation of Stor-Age Self Storage to both brand and manage the property, SASSI knew that a fantastic market opportunity existed.
The challenge that lay in our path was that the self storage industry in South Africa was still very much in its infancy, which meant that there was very little research data available. These challenges provided us with a fantastic opportunity.
We set about researching the self storage industry internationally, with visits to the international market leading self storage nations – the USA, Australia and England. During our research we learnt how to conduct a meaningful industry study and this is precisely what we then came back to South Africa and did during 2007. After identifying every single self storage facility that existed in South Africa, we then visited each and gathered information on their respective trading activities. From this research we compiled the first comprehensive self storage research study ever completed on the South African market. Our research study allowed us to position the SA self storage market and its development or lack thereof against the international self storage market. In addition we were invited to share the findings of our research at internationally recognised trade events during the 2008 year.
Based on our research, we wrote an in depth and highly detailed business plan for the South African market which took account of the current state of the industry, how it had developed, how the assets were funded and managed, where they were located and the types and styles of self storage developments. Critically the business plan also detailed how we believed the South African self storage industry would develop over the forthcoming decade and how the first round of industry consolidation would take place.
Over the course of the last five years, SASSI has been in the throes of executing its business strategy. In the process of promoting the creation of Stor-Age Property Holdings, Stor-Age Property Fund Managers and Stor-Age Self Storage, SASSI has positioned itself as not only the leading self storage investment trust in South Africa, but also as an authority on the South African self storage market.